Creating Simple Content That Sparks Conversations (Even if You're Not a Writer)

The Pressure of the Blank Post

You know you "should" be posting on LinkedIn to build authority and stay visible. But when you open that "Create a post" box, your mind goes blank. You don't consider yourself a writer, and the thought of creating insightful content from scratch is completely overwhelming. So you close the tab and tell yourself you'll do it later.

By not posting, you're missing a huge opportunity to showcase your expertise on your own terms. Relying only on commenting and liking means you're always a guest in someone else's conversation. You're never the host. This limits your ability to truly shape how people see you and your work.

Three Simple Post Ideas for Non-Writers

You don't need to be a great writer to create great content. You just need to be a helpful guide for your audience. The goal is to spark a conversation, not to publish an award-winning essay.

Here are three simple, low-effort formats anyone can use:

1. The Question Post: Ask a simple question related to a common problem your ideal clients face. It invites immediate engagement. For example: "What's the one tool you can't live without for managing your client projects?"
2. The Curator Post: Find a great article, video, or resource online that your audience would find valuable. Share the link, but add two sentences explaining why you think it's worth their time. You become a helpful filter for them.
3. The "My Take" Post: Use LinkedIn’s "Repost" feature to share someone else's interesting post. In the text box, add your own short perspective or a follow-up question. This adds value to the original content and positions you as a thoughtful expert.

From Creator to Conversation Starter

These formats shift the pressure from creating to conversing. You become a helpful resource, not just a content creator. When people start engaging with you on your own posts, your profile becomes a hub of valuable information, making it a much stronger landing page for your craft.

This content creates a flywheel effect: it gives your network something to react to, making your outbound engagement efforts even more effective. Of course, adding content to your workflow means you have more to track, which is why having a system for juggling your LinkedIn conversations is so important.

Your Task Today: Share One Useful Link

Ready to stop being a guest and start hosting?

Find one interesting article, video, or tool related to your field today. Just one. Share it on LinkedIn using the Curator Post format: add the link and write two sentences explaining why you found it useful. That’s your first content piece, done.